|
|
Are You At Risk For Diabetes? Gold's Gym Launches National Effort To Fight Diabetes With Fitness
With 65 percent of Americans considered overweight or obese and the
epidemic of diabetes continuing to plague our society, Gold's Gym
International, a National Strategic Partner of the American Diabetes
Association (ADA), has made a corporate commitment to fight diabetes
with fitness.
Starting November 1st, in conjunction with the launch of ADA's new "I
Decide to Fight Diabetes" campaign and American Diabetes Month, Gold's
Gym is unveiling a special online diabetes fitness center that provides
free fitness information to anyone affected by the disease. Located at www.goldsgym.com/diabetes, its goal is to show Americans how to start an exercise program and incorporate fitness into their lifestyle.
"Diabetes is one of the biggest health crisis' facing our country today
and we are taking action to turn this epidemic around," said Gene
LaMott, president and CEO of Gold's Gym International. "Even a moderate
amount of exercise can control diabetes or prevent type 2 diabetes all
together. We're offering our resources and more than 40 years of
expertise to help people develop a simple, easy to follow plan that can
save their life."
At the heart of the new online fitness resource center is a special
"Get Started" guide developed by Gold's Gym that shows consumers how to
start an exercise program and stick to it. Whether you're new to
exercise or need a little encouragement to restart a fitness regimen,
the guide gives consumers the power to take control of the disease.
From goal setting to recommendations on strength training and
cardiovascular exercise, the guide offers something for anyone affected
by diabetes.
Consumers visiting goldsgym.com/diabetes
will also find a link to ADA's online risk assessment, free passes to
their local Gold's Gym, success stories and a wealth of fitness,
motivation and health tips written by the world famous Gold's Gym
Fitness Institute.
"We know from research that 30 minutes of physical activity a day, at
least five days a week, can help in delaying or preventing the onset of
type 2 diabetes," said Lynn Nicholas, FACHE, CEO of the American
Diabetes Association. "We also know that many people want to start a
program for increasing their level of physical activity, but simply
don't know where to begin. This can help provide people with a road map
to learn about ways they can increase physical activity every day --
whether they are at home, on the road or in a gym."
In addition to the online resource center, Gold's Gyms across the
country will be opening their doors throughout the month of November to
anyone affected by diabetes to offer free fitness education. This
includes open houses, free tours of the facilities, free fitness
assessments and/or free passes to work out. Consumers are encouraged to
visit goldsgym.com or call their local Gold's Gym to learn what activities they have planned for American Diabetes Month.
The November campaign represents another collaboration between Gold's
Gym and the American Diabetes Association. In 2006, Gold's Gym became a
National Strategic Partner of the Association and sponsors ADA's
signature cycling event, Tour de Cure. This year, Gold's Gym finished
the year as the nation's top fundraising team by raising over $600,000
in support of the Association's mission.
More than 75 million Americans are affected by diabetes. It is
estimated that nearly 21 million have the disease and another 54
million have pre-diabetes. Even more alarming, recent statistics show
that one in three children born today will develop diabetes in their
lifetime.
About Gold's Gym
Established in Venice, Calif. in 1965, Gold's Gym is the largest co-ed
gym chain in the world with more than 600 locations in 43 states and 25
countries. For more information about Gold's Gym, please visit www.goldsgym.com.
About the ADA
For more information on American Diabetes Month please call the
American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or
visit www.diabetes.org.
Gold's Gym
http://www.goldsgym.com
|
|
|
