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A Look At The Senior Market

If you’re still asking yourself if tapping into the senior market will be worth your time, think about this: if you don’t learn how to work with this clientele you are going to miss out on a huge opportunity to expand your business, income, and credibility!

Did you know?

Almost all older adults, regardless of age or condition, can safely improve their health and independence through exercise and physical activity.
People aged 55+ constitute 25% of the 6.1 million Americans who paid for the services of a personal trainer in 2004.
From 1998 - 2004, the number of frequent fitness participants aged 55+ zoomed by 33%, compared with a growth rate of 13% for Baby Boomers aged 35-54, and zero growth for the "traditional" fitness participant aged 18-34.
Americans over age 55 are the fastest-growing age group among gym members, up more than 266 percent since 1987 -- more than twice the rate for U.S. health club members as a whole.
Frequent health club attendance (100 days) has soared to a new high of 13.5 million. While they already account for 23% of the total memberships, people over 55 represent 28% of all frequent attendees.
In the year 2000, about 35 million people were age 65 or older.
By 2030 the number will double to 70 million.
88% of seniors have at least one chronic condition that can be improved or managed with exercise.
After age 30 adults lose an average of 10 ounces of lean body mass per year.
Gradual loss of muscle strength is the main reason elderly Americans have difficulty performing the tasks of daily living and ultimately loose their independence.
24% of people over age 50 who have a hip fracture die within a year.
30% of community dwelling seniors fall each year.
Muscle weakness has been identified as the biggest potentially modifiable risk factor for falling.
Despite a decrease in muscle fibers and strength, muscle function can be maintained or improved with training even in the very old.
Even a slight increase in muscle strength can improve quality of life and stave off the frailty that used to be considered a normal part of getting old.
Besides strength, older adults lose ground in endurance, balance and flexibility.
How successfully a person ages is 1/3 genetics and 2/3’s lifestyle.

 

 
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